Hello, I'm Gustavo Atar.

In my career, I have been fortunate to have worked with many great people and brands. Please see a sample of my recent work below and get to know me.




Abbott Life to the Fullest

Role: User Experience Director

Design Team: Elizabeth Gersabeck, Steve Conroy, Kevin O'Mans
Creative Directors: Ann Phipps, Josh Rose

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Ford Transit Upfits

Role: Senior Interactive Designer

Design Team: Alex Aranda, Alan Jacobson
Creative Directors: Chris Freitag, Steve Fritsch

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Red Robin

Role: Senior User Experience Architect

Design Team: Christine Keillor, Emily Pawlawk
UX Director: Scott Hensler
Creative Directors: Tim Winters, Fred Stafford

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Cadillac Owner Guide App

Role: User Experience Director

Design Team: Holly Attebury, Brian Zatopek, Laura Quinn
Creative Director: Murray Grondin

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GMC Owner Center

Role: User Experience Director

Design Team: Elise Henley, Alex Khanukov, Bob Travis, Jeremy Osborn, Ralph Plumley, Jodi Bollaert, John Rivard, Tommy Fortuna
Creative Directors: Chris Calabrese, Keith Kochjada, Michael Guest, Ann Phipps

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Anheuser-Busch

Role: User Experience Director

Design Team: Erik Valdez, Elise Henley, Christine Keillor, Chethna Suryakumar
Creative Directors: Curtis Melville, Jeff Cruz

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Shock Top

Role: User Experience Director

Design Team: Christine Keillor, Elise Henley
Creative Directors: Jeff Cruz, Chris Bissonette

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MOTOR Selectline

Role: User Experience Lead

Design Team: Peter Ruthenberg, John Winowieki

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Best Damn Brewing

Role: User Experience Director

Design Team: Emily Pawlawk, Heidi Hillenbrand, Steve Conroy, Liz Hill, Christian Rogers
Creative Directors: Christine Keillor, Murray Grondin

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Chevrolet Build & Price

Role: Senior User Experience Architect

Design Team: Charles Hall, Melissa Knisley
UX/Creative Director: Scott Hensler

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About me

I'm a design leader with a background in graphic design, user experience and web development.

In the past 14 years, I've worked as a creative and ux lead for global teams across multiple brands and products, including Hearst, Chevrolet, KitchenAid, Anheuser-Buch, and Ford.

I've taught my passion in the classroom and mentored many into the digital field. I love what I do and welcome any opportunity to work with talented like-minded people. Interested? We should talk.

Get in touch

I'm available via email, phone, or social sites.

Email: gustavo.atar@gmail.com
Tel: (734) 604-1158